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He is the chief executive of Welcome to Yorkshire, and is best known in the highest circles on both sides of the channel as the man who brought the Tour de France to Yorkshire – in Britain, he was knighted for his services to tourism, and in France he was made a Chevalier of the National Order of Merit.
But there’s more to him than just cycling. In May 2018, he became a Deputy Lieutenant of West Yorkshire.
Born, bred and educated in Leeds, he fell in love with what he calls “the wider Yorkshire” – the glorious Dales and the magnificent coastline where he and his family spent their holidays. His love of animals was inspired by the James Herriot books, and 25 years ago he bought a sheep farm in Coverdale.
Although he’s received international recognition for the work he does, and he travels the world as a representative of this beautiful county, his heart remains in the Dales – a true Yorkshireman.
All proceeds raised tonight will be donated to Marie Curie.